http://bodyodd.nbcnews.com/_news/2011/08/11/7334977-spoiler-alert-spoilers-dont-ruin-stories-after-all?lite
I don't ever set out to spoil something but I do always read the wikipedia page, or check a plot point that I'm confused on, and it usually gets out of hand.
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Fame is but a slow decay.
-Theodore Tilton
Very strange. I wonder how much the effect has to do with people not being used to being spoiled.
Here's the original article:
Leavitt, J. D., & Christenfeld, N. J. S. (2011). Story spoilers don't spoil stories. Psychological Science, 22, 1152–1154. doi:10.1177/0956797611417007. http://pss.sagepub.com/content/22/9/1152
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To live is to suffer. The suffering only stops when you die. In the meantime, you might as well make yourself useful.